BANT
A simple way to check if a buyer is a good fit. It stands for Budget, Authority, Need, and Timeline. Does the buyer have money? Can they say yes? Do they need it? When do they want to buy? It started at IBM and is still common in B2B sales.
Used in a sentence
On the first call, the rep used BANT to confirm the buyer had budget and wanted to start next quarter.
Related terms
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