Economic Buyer
The person who can approve the money for a purchase and has the final say. This is often a senior leader, not the person the rep talks to most. It is the E in MEDDIC.
Used in a sentence
Her champion set up a short call with the economic buyer to talk about cost and payback.
Related terms
Put these ideas to work on your next call.
Works with Zoom, Google Meet and Microsoft Teams.
Free account. No credit card.