Battlecard
A short, one-page guide on how to sell against a competitor. It lists their strengths, their weak spots, and what to say when a buyer brings them up. Reps keep it close during calls.
Used in a sentence
When the buyer named a rival tool, the rep pulled up the battlecard and asked about setup costs.
Related terms
Put these ideas to work on your next call.
Works with Zoom, Google Meet and Microsoft Teams.
Free account. No credit card.