Objection Handling
How a rep answers a buyer's doubts or pushback. Common ones are price ('it's too expensive'), timing ('not this year'), and competitors ('we already use another tool'). Good answers first agree the concern is real, then show the value.
Used in a sentence
When the buyer said 'this seems expensive', a tip on the rep's screen showed a good way to answer.
Related terms
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Objection handling practice
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