Challenger Sale
A way of selling from Matthew Dixon and Brent Adamson. Reps teach the buyer something new, fit the pitch to them, and take charge of the talk. Instead of just answering needs, they help buyers see their problem in a new way.
Used in a sentence
The rep showed the buyer a cost they had missed in their old tool before showing the new one.
Related terms
Put these ideas to work on your next call.
Works with Zoom, Google Meet and Microsoft Teams.
Free account. No credit card.