Multithreading
Building ties with more than one person at the buyer's company. If your only contact leaves or goes quiet, the deal can still move. It matters most in deals with a buying committee.
Used in a sentence
The rep multithreaded the deal by setting up separate calls with the IT lead and the finance manager.
Related terms
Put these ideas to work on your next call.
Works with Zoom, Google Meet and Microsoft Teams.
Free account. No credit card.