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FeaturesCompetitor Intelligence

A competitor gets mentioned. Koachly shows your battle card — instantly.

No more scrambling. Koachly detects competitor mentions in real time and pulls the right battle card so your rep can respond confidently.

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How it works

From competitor mention to confident reply — in under two seconds

  1. 01

    Koachly listens to the call

    The moment your rep joins a call on Zoom, Google Meet or Teams, Koachly is listening. Both sides of the conversation pass through the coaching engine in real time.

  2. 02

    A competitor name is detected

    When a buyer says a competitor's name, Koachly recognises it instantly — from your saved battle card list or from the broader catalog of known competitors. Detection takes under two seconds.

  3. 03

    The right battle card loads

    Koachly pulls the matching battle card from your team's playbook — positioning, questions to ask, proof points, things to avoid. It appears on screen in a private panel only the rep sees.

  4. 04

    Rep responds with confidence

    Your rep reads the card while the buyer is still talking. No scrambling for a Notion doc, no side-chatting a manager. The right answer is already on screen.

Sales battle cards

Built from your own playbook — not AI hallucinations

A battle card is only as good as what is in it. Koachly never invents pricing, customer names or numbers about your competitors. Every proof point comes from your own company profile and the facts your manager has approved. A manager edits the card once, every rep benefits immediately.

The card is private: only the rep sees it during the call. Buyers never know it is there.

What a battle card shows

Four fields. Everything the rep needs, nothing they don't.

  • Positioning

    One line: the strongest reason a buyer should choose you over this competitor. Grounded in your product, not generic claims.

  • Questions to ask

    Neutral landmine questions the rep can say out loud — designed to surface weaknesses in the competitor without making an attack.

  • Proof points

    Specific wins or facts from your playbook that back up your positioning. Empty if your playbook has none — no invented claims.

  • What to avoid

    Two or three things not to say or do: phrases that backfire, comparisons that hand the deal to the competitor, common trap answers.

Auto-generated first draft

Koachly generates your first battle card. You refine it.

Getting started doesn’t mean writing 20 cards from scratch. When you add your company information to Koachly, it generates a first-draft card for each competitor — grounded in what you sell, not generic copy.

Once a competitor appears in three or more calls, Koachly can generate an updated card from your own win and loss data: what worked in deals you won, what went wrong in the ones you lost. A manager reviews the draft, approves or edits it, and publishes it to the team.

What is included

Everything competitor intelligence ships with

  1. Under 2 seconds to detect

    Competitor detection runs on every transcribed sentence. The card is on screen before the buyer finishes the sentence that named the rival.

  2. 20+ competitors supported

    Koachly ships with a catalog of well-known sales tools, platforms and services. Add your own custom competitors at any time from team settings.

  3. Manager-maintained playbook

    Managers write and update each battle card once. Every rep on the team immediately gets the latest version on their next call — no re-training required.

  4. Per-competitor customisation

    Each competitor gets its own card. Different positioning, different questions, different proof points — because what works against one rival rarely works against another.

  5. Win/loss insight over time

    Koachly tracks every deal where a competitor was mentioned alongside the outcome. After three or more mentions, it can auto-generate an updated card from your own win patterns.

FAQ

Questions about competitor intelligence

Koachly transcribes both sides of the call in real time. Each transcribed segment is checked against your saved competitor list and a broader catalog. When a match is found, the battle card loads immediately — the detection latency is typically under two seconds from the moment the name is said.

Go to Settings in your Koachly portal and open the Competitors section. You can add a competitor name, set the trigger keyword, and fill in or edit the four fields — positioning, questions, proof points and what to avoid. Changes take effect on the next live call. Managers and Owners can edit; reps see the card but cannot change it.

Koachly falls back to a neutral card — it uses your company profile to generate safe, grounded positioning on the spot. The card won't be as sharp as a hand-crafted one, but it gives the rep something to work with. You'll see the detection in your call history, which is a good signal to build a proper card for that competitor.

Yes. The Competitors section in team settings shows every detected mention by competitor, how many calls it appeared in, and whether those deals were won or lost. Once a competitor appears in three or more calls, Koachly can generate a first draft of the card from your own win and loss data — managers review and publish it.

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